Recent news would tell you a little more about the promotions, crowd funding and how promotional items play an important role in their success. 
Not too long ago, the team behind the movie Super Troopers started an indie gogo campaign to raise money for their sequel. They asked their fans to help raise about $2 million. Well it helps to have a crazy following of former college students that are now 10 years out of college and have disposable income, but more importantly, they gave their fans limited edition promotional stuff to promote their fandom and the movie at the same time.
There are various options on there, but that’s $187,000 worth of t-shirts, $261,000 for promotional police badges and $210,400 for posters. All great promotional giveaways and with logo printed there! Fans will love these items long after the movie comes out and feel like they were a part of the production. Some are paying more to actually be part of the production, but that’s a whole other blog post.
However, there are also tonnes of indie go-go campaigns that use best promotional products to reward fans for their support, and it’s a useful way to express thanks to fans using cheap but long lasting products that will permit you to devote most of the money to your cause of campaign. Nobody wants a nice corporate gifts to promote a horrible movie, so let’s hope broken lizard make good use of the money and blows up a couple of cars and chugs so much syrup right MEOW